A selection of research programs we've delivered for clients across healthcare, consumer goods, technology, and B2B sectors — and the impact they had.
Designed and fielded a continuous patient journey study for a global pharmaceutical client to monitor diagnosis-to-treatment timelines across 14 markets.
Quantitative concept and packaging test for a new snack range launch, informing final formulation and pack design decisions before market entry.
Mixed-methods study identifying the drivers of customer churn for an enterprise SaaS platform, leading to a redesigned onboarding journey.
Ongoing win/loss interview program for a B2B software vendor, surfacing competitive insights that reshaped sales enablement materials.
Multi-country research measuring consumer trust in digital-only banking products, guiding a regional fintech's product roadmap.
Quantitative survey among specialist physicians to assess prescribing attitudes ahead of a new therapy launch in three markets.